Our Mission

To curate unforgettable wine experiences that blend education, exclusivity, and connection. We connect discerning wine enthusiasts with exceptional wines through personalized tastings, unique events, and collaborations with premium brands.

Our Vision

To become the leading wine club in Abu Dhabi, celebrated not only for our expertise but also for creating a vibrant community of connoisseurs. We envision a world where every member of The Purple Circle feels empowered to explore, appreciate, and share the art of wine, creating lasting relationships with both producers and fellow enthusiasts.

Our Values

Excellence: Unmatched quality in wines and experiences.

Authenticity: Integrity and originality in every detail.

Curiosity: Inspiring a deeper love for wine.

Sustainability: Supporting responsible winemaking.

Inclusivity: Premium yet welcoming to all.